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Deluxe Not Distinctive
Lidl has had an application to have 'Deluxe' registered as a Community Trade Mark rejected on the ground that it is not sufficiently distinctive in character to warrant trade mark protection.
The trade mark itself emphasised the word 'deluxe': the presentation of the mark was not sufficiently unusual to give it uniqueness.
If you are planning to use a descriptive trade mark, especially one that doubles as a description of quality, great care must be taken if formal trade mark protection is wanted. Take legal advice at an early stage.
The contents of this article are intended for general information purposes only and shall not be deemed to be, or constitute legal advice. We cannot accept responsibility for any loss as a result of acts or omissions taken in respect of this article.